Pan-fried hoki with wholemeal, bacon & herb crumb. Photo: Stephen Goodenough

Consumers can choose sustainable New Zealand seafood with confidence, with the launch of the updated Best Fish Guide website, Seafood New Zealand Chief Executive Tim Pankhurst says.

Seafood buyers can see for themselves just how sustainable and healthy New Zealand’s fish stocks are, backed by solid, science-based fisheries management, Mr Pankhurst says.

Our online Best Fish Guide will let consumers check the sustainability credentials of all our commercial fish species, tips for buying fresh New Zealand seafood, and some great recipes, he says.
 
“The Best Fish Guide is a great way of helping consumers choose from a wide range of nutritious and tasty seafood.

“We hope this guide helps everyone choose and enjoy New Zealand seafood with confidence.

“New Zealand is internationally respected for its innovative and world-leading approach to sustainable science-based fisheries and aquaculture management.

“Consumers will be able to see just how healthy our fish stocks are, underpinned by sound, peer-reviewed science, and why our fisheries are internationally recognised as being among the best managed in the world.”

Five popular New Zealand fish species - hoki, hake, ling, albacore tuna and southern blue whiting, have also gained Marine Stewardship Council (MSC) certification, the global gold standard for sustainability, with more species being prepared for certification, Mr Pankhurst says. 

“Three of New Zealand’s orange roughy fisheries are in the final stages of the MSC assessment process for certification."

The Best Fish Guide website will serve as a guide for individual consumers as well as top chefs in New Zealand and around the globe, who are keen to know all about New Zealand seafood’s sustainability credentials. 

Browse our Best Fish Guide on bestfishguide.co.nz